Wal-Mart Case Study Essays -- Business Analysis Wal Mart

Wal-Mart case StudyCase Review and RecommendationsAs we have reviewed and studied the schema, culture, finances and the challenges and successes at Wal-Mart, at that place are many strategies we see that the company must(prenominal) undertake to gain its dominate position and drive further harvest-festival. Herein, we define our top four. These union strategies include rebuild and recreate its reputation in the face of late challenges continue to show price leadership improve the customer image and drive international growth. The financial performance of Wal-Mart continues to be strong. It delivered another enrol year in 2008 as total net gross revenue change magnitude 8.6 percent to $375 billion. Yet, earnings growth rates and same store sales have slowed. And, the company faces a number o f challenges to its operating procedures, reputation and growth prospects. Given the companys stated objectives of growing operating income fast-paced than sales and increasing shareholder value, the strategies we recommend will straight offly chance upon the companys ability to overcome present challenges and meet these principal(a) financial objectives.Reputation and BrandA key strategic objective, maybe the most critical for the company going forward, is to rebuild and recreate its reputation. darn brand and reputation are closely interlinked, author and business consultant, conjuration Foley, differentiates the two attributes in this manner Brand is inside out. Reputation is distant in (Foley 3). Wal-Marts reputation has waned in the past several geezerhood and, according to Foley, the... ...and - its promise, image and emotion that it creates - remains relatively strong. The Wal-Mart mission of bringing people money so they can live better is all the way and co nsistently communicated. However, Wal-Marts reputation, the outside in view, built on direct experiences, outside opinions, rumors and judgments, must be strengthened. The pillar of its overall business strategy price leadership must be maintained. The companys magnate and influence can be used to create positive affects in consumers lives, not only in their wallets. Finally, growth opportunities exist in the US and beyond. In order to deliver growing shareholder value, the company must continue to reach into emerging markets.