Internet, a network that revolutionized how information technology is s

mesh, a network that revolutionized how randomness engine room is seen, is a medium for merchandise that changed the focussing marketers and consumers conceive. market as a concept has existed long before the cyberspace.AbstractInternet, a network that revolutionized how information technology isseen, is a medium for trade that changed the way marketers andconsumers think. selling as a concept has existed long before theInternet. The four Ps of marketing argon well known Product, Price,Place, and Promotion. Approaching the consumer through the Internet is truly antithetic than through greens media. Marketers had to thinktwice, now they must think trice. Marketers, however, capture a wideraudience and in some cases, they may have the whole world as anaudience. Consumers have many an(prenominal) more choices and they argon free toconvince themselves before they buy. Consumers actively go to thelocation of their interest, and they are not passive anymore. Internetis a med ium that offers many tools for the marketers and a wide rangeof choices for the consumers.1 Introduction==============The way of marketing changed because the Internet is used as a medium.In the past, the way of marketing had to typeset to new media inseveral cases. For example, when the radio appeared or even softenwhen the TV became a domestic must. Internet, however, is a mediumdifferent from the common aces. For the first time, the consumer isnot passive and is seen as the end user.This has changed the way marketers must work in put up to succeed usingthe Internet to promote products. This change however did not happenin one day. Internet exists for more than two decades. Its use as amarketing media, however, started recently.The purpose of this report is to investigate how marketing using theInternet is different from using other media. This investigation isseparated in two views (1) the merchants scope, and (2) the consumersscope.Merchants do not have an easy job as it is thought by many people.Marketing using the Internet is not an easy task. nonpareil can loose itsseverity very easily. Nevertheless, there are many benefits if usedproperly.Consumers can use their free will in order to choose where they wantto go and not where they are told to go. There are of course thesearch engines that may impose the sites they want, but... ...12/1999WWW4 Welcome to internet.coms Marketing pipelinehttp//www.internet.com/sections/marketing.html locate visited12/12/1999WWW5 The E-Commerce Advisor Internet marketing newsletter-e-zinehttp//www.sotkin.com/nl/ locate visited 12/12/1999WWW6 Netcommerce Magazine http//www.netcommercemag.com/ spot visited12/12/1999WWW7 Marketing - sack upMaster Article Indexhttp//www.cio.com/archive/wm_index_marketing.html Site visited12/12/1999WWW8 InternetDay - Web Site Promotion, Internet Advertising, and WebMarketing Newsletter http//www.internetday.com/archives/111899.htmlSite visited 12/12/1999WWW9 Internet Marketing Center h ttp//www.marketingtips.com/ Sitevisited 12/12/1999WWW10 Free E-mail and Web Newsletter - Web Marketing Todayhttp//www.wilsonweb.com/wmt/ Site visited 12/12/1999WWW11 E-Commerce Times Front pageboy Everything You Need to Know AboutDoing Business Online http//www.ecommercetimes.com/ Site visited12/12/1999WWW12 Internet Market Programshttp//www.internetmarketprogram.com/img.htm Site visited 12/12/1999WWW13 InternetNews.com E-Commerce Newshttp//www.internetnews.com/ec-news/ Site visited 12/12/1999