marketing strategy - 4037 Words

Marketing Strategy Module Code: MKT 306 Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK. Submitted to University of Sunderland Submitted by: BIJAY GURUNG Student code: 109122858 BA (HONS) BUSINESS MANAGEMENT (YEAR 3) WORD COUNT: 3498 (excluding executive summary, references and relevant appendices) Table of Contents 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.pg.3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.4 3. Marketing Audit of Nike Inc. UK†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.5 †¢ Political/Economical/Social factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦pg.6 †¢ Technological/Environmental/Legal factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.7 4. Nike Inc. and SWOT analysis of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦pg.8 5. Competitive advantage of Nike†¦show more content†¦On the other hand, UK market is generally health conscious and trendy. Trainers and fitness shoes are therefore in much demand over last few years within the country itself. Marketing Audit (Nike Inc. UK) Nike Inc. UK follows management strategies that combine with six of the most important external factors that can have an impact on the organisation. PESTLE is a situational analysis tool that can be used by firms to determine their position against possible external influences such as politics, economy, society, technology, environment and law. Nike and its positional stand against background of UK market can therefore be analysed in the following way: Political Factors Nike Inc. has a considerably stable political environment and an economy welfare provided by the state. Considerable amount of legal requirements were accomplished by Nike during its entry in the UK as an organisation completing all political alignments. Considerable amount of fitness shoes and trainers are imported in UK which is sold all over. However, Nike might have to face challenges if government drafts policy or quotas on Nike shoes that can be imported from its production sites such as Asia-Pacific. Economic Factors UK economy has been unstable in recent years. The double dip recession few years back, inflation rate fluctuating abnormally, growing livingShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining i ts marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. 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The 4 P’s of marketing Marketing is a businessRead MoreMarketing Strategies For The Marketing Strategy1453 Words   |  6 Pagestrue cost of production for the particular products and services are not known to the customers. Instead, they feel the worth of a product from their sense of feeling and decide to buy it even on higher price. Therefore producers chase such marketing strategies which help them to set huge perceived value for their product or service and in this way they are able to get high prices for their products in the market (Sweeney et al., 1999). Perceived value is mostly used by companies who manufactureRead MoreMarketing Strategies For A Marketing Strategy1177 Words   |  5 Pagescompanies in marketing has become more intense. Practice effective marketing strategies is very important for most of the companies who want to be successful and to become leaders in marketing. Strategy is part of marketing techniques that combine all the market goals which are the company needs to make a completed plan in order to increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively studied in the marketing area. For example, marketing strategy was discussedRead MoreMarketing Strategies Of The Marketing Strategy Essay1527 Words   |  7 PagesThe Marketing Strategies that were exercised by eBay which contributed to its success. 1. Definition of the Marketing Strategy Grewal and Levy (2010: p.32) states that â€Å"a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage†. 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The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible

Organ Trafficking Essay - 1099 Words

There should be a call for stricter regulation of post-mortem human tissue. It would seem obvious that what is of paramount value in life would necessarily depreciate in death. This in not true of the human body. With the emergence of biotechnology and the consequent need for post-mortem human tissue, the human cadaver has become quite valuable. In pieces and parts or in its entirety, organizations will pay top dollar for the human body, even after it houses the human spirit. Throughout history, civilizations have found uses for the bodies, organs and tissue of the dead. The potential for the human cadaver is ever-expanding. â€Å"Since 1954, human organs have been successfully transplanted into living recipients who would otherwise die.†Ã¢â‚¬ ¦show more content†¦Donors and their families take comfort in the belief that their generosity will save or at least improve at least one life. Also, donor families assume that their loved one’s donation will be handled respectfully. Those who donate their bodies to science may envision medical students in white lab coats, hovering over their cadaver. â€Å"A donor reasonably proceeds in the expectation that the body and organ donation system runs as a charitable enterprise for the common good.† (Ranee Khooshie Lal Panjab) Regrettably, those who think that are misinformed. At death, the body is customarily relegated to the services of a funeral home, which functions in a highly regulated industry. Licensed funeral directors, embalmers and crematory managers follow strict federal regulations in the disposition of the bodies entrusted to their care. From the rise in both supply and demand of donated tissues flows the equally important responsibility of government oversight. Oversight of donated cadaver tissue is important. The technical aspect of tissue bank oversight includes both safety and efficiency. The concern for safety comes from the potential transmission of communicable diseases to tissue processors and recipients. In terms of efficiency, oversight serves to maximize the probability that tissues and cells are made available on a priority basis toShow MoreRelatedOrgan Trafficking1137 Words   |  5 PagesOrgan Trafficking Organ trafficking is one of the great issues that is faced by the society today. It is a practice of stealing people’s organ through surgery under the influence of drugs or from a dead person, and the organs are normally sold in black market such as China. South Africa, and Russia. WHO has estimated that one-fifth of the 70,000 kidneys that are transplanted every year come from the black market through a widespread organ-trafficking networks. In my opinion, organ trafficking hasRead MoreOrgan Trafficking2239 Words   |  9 Pagestheir turn to receive an organ from an organ donor posthumously. Often patients won’t survive to see their name rise to the top of the list, this is the fear that organ traffickers feed on. In many places around the world one can purchase organs, which are often taken from the poor and helpless through trickery and coercion by international rings of traffickers. But why is it that with all the advancements in modern medicine, demands for repla cement kidneys due to organ failure continues to riseRead MoreEssay On Organ Trafficking748 Words   |  3 PagesOrgan Trafficking According to the World Health Organization, the illegal trade in organs has risen to such a level that more than 10,000 black market operations involving purchased human organs takes place annually. Organ trafficking is the illegal practice of taking someone’s organs in an unethical way. With the health of many people declining, it is no surprise that around the world there is a growing demand. The demand for organs is unsustainable, so some people feel they must resort to otherRead MoreThe Trafficking Of Human Organs1564 Words   |  7 PagesTrafficking Human Organs The trafficking of human organs is on the rise and black market operations are happening under everyone’s nose. Currently there are more than 120,000 people who are on the waiting list for a lifesaving organ. Among these people waiting for their transplant approximately twenty-five people will die each day waiting for their number to come up (Perry, 2016). According to the World Health Organization there is only about ten percent of organ transplants being met through theRead MoreOrgan Trafficking Speech955 Words   |  4 PagesORGAN TRAFFICKING SPEECH Good afternoon, my name is __________ and I’m here to talk to you about a massive problem. A massive problem which unfortunately we’re still letting this happen. While listening to this speech, you might think this is the typical speech anyone who really didn’t care about this matter, could give, but I believe this matter concerns everyone, and that I’ve got the enough reasons to convince you about that, to change your mind. Do you want to take part in changing thisRead MoreOrgan Trafficking Essay1551 Words   |  7 Pagestotal, Im worth about $300,000 on the organ market. The organ trade is one of the fastest growing and least enforced trafficking crimes throughout the globe today (Glazer 341). Sarah Glazer claims in Organ Trafficking that 5,000 to 10,000 of the 100,000 transplanted organs are obtained illegally each year (341). Although the laws passed and organizations founded have delayed the escalation of organ trafficking, the selling and distribution of compensated organs should remain illegal and suppressedRead MoreOrgan Trafficking Law2609 Words   |  11 Pagesï » ¿Organ Trafficking – Law Organ transplantation is an effective therapy for end-stage organ failure and is widely used around the world. According to WHO, kidney transplants are carried out in 91 countries. Around 66 000 kidney transplants, 21000 liver transplants and 6000 heart transplants were performed globally in 2005. The access of patients to organ transplantation varies to the national situations, and is determined by the cost of healthcare, the level of technology advance and the availabilityRead MoreThe Problem Of Organ Trafficking2906 Words   |  12 PagesOrgan Trafficking Lithuania UNODC Sabrina Torres PART 2: BACKGROUND INFORMATION Organ trafficking is a vicious cycle in which the ideals of cultures are mixed in as well as the economic technicalities of the crime mix in. It can be defined as â€Å"the phenomenon when a third party recruits, transports, transfers, harbors, or receives a person, using threats (or use) of force, coercion, abduction, fraud, deception, or abuse of authority or a position of vulnerability for the purpose of removing thatRead MoreThe Problem Of Organ Trafficking1520 Words   |  7 PagesOrgan trafficking is becoming progressively more common around the world. The donor list becomes longer every day with people in need of a transplant. There are over 120,000 people in the United States alone on the kidney transplant waiting list (National Kidney Foundation, 2016). People on the waiting list are having to wait for a live donor (who wants no monetary gain) to donate a kidney, or they are waiting for someone to die. Nonetheless, many people are unwilling to donate an organ while livingR ead MoreEssay on Human Organ Trafficking1283 Words   |  6 PagesHuman Organ Trafficking There are many problems with global crimes. What holds these crimes together isn’t because people around the world are committing the same crimes, it’s because these criminals have created global organizations that have ties in all the corners of the world. These groups work just like normal business do, exporting and importing goods to gain profit. However, unlike normal businesses their goods are illegal such as drugs and often inhumane such as trafficking humans. Even

Integrative Case Study †Cafe Co Free Essays

Edinburgh Napier University BA Hospitality and Service Management Introduction to Human Resource Management HRM08901 Assignment Submission (Part2) Integrative Case Study – Cafe Co Lecturer:Fiona Duncan Local Tutor:Pamela Poon Student Name:Yiu Chun Hei, Jonas Matriculation No. :40075274 Year and Class:BAHSM- 1B Entry:Diploma Date of Submission: 7 March 2011 Table of Contents Page No. 1. We will write a custom essay sample on Integrative Case Study – Cafe Co or any similar topic only for you Order Now Introduction of two-day training course3 2. Overall aims and Specific learning objective4 3. Improvement after this training course5 4. Timetable of training course6 5. Training Methods in the training course10 6. Evaluation strategy of the course15 7. Conclusion of the training course17 8. Reflective statement18 9. Appendix20 10. List of References 21 Introduction of two-day training course In view of the problem of training with line managers, it is going to hold a two-days training course to conduct the new barista. Each day takes 9 hours, there are about 12-16 new barista will attend the training. The training course includes the orientation of Cafe Co, Induction of customer service skills and equipment operation skills. The reason that hold the raining course is saving time for training in daily workload, assists to train the basic skills with line manager and let the new barista experience the workplace Next chapter, it will explain the overall aims and objectives of the training course. Word count: 97 Overall aims and Specific learning objective The overall aim of the training course are new barista should be able to make five different types of coffee by making a standard taste coffee with using coffee maker via the two-day training course. Upon the completion of the training course, new barista should be able to achieve five goals. Understand the rules and history of Cafe Co * Build up team spirit * Learn a standard Cafe Co’s customer service skills * Learn characteristics of five common coffee beans in Cafe Co * Correctly use coffee maker to make a standard coffee In next chapter, it will discuss functions of training course for Cafe Co. Word count: 108 Improvement after this training course First, understanding the history, mission and vision of Cafe Co can establish loyalty, explain clear direction to new barista and drive them to have same target. Also, it can boost morale and create positive atmosphere in work place. Second, after training course, new barista already had basic skills in serving customer and making coffee. There is enough training support to line manager; it can reduce the time for training new employees. Line managers just need to give time to let new employees to gain experience and share their experience. Third, some line managers are not interest in training. The training course can provide basic skills to handle daily workload and save time in training. In chapter 4, the timetable of training course will be outline. Word count: 123 Timetable of training course The training course will divide to two days, first day will talk about Cafe Co history and policy and second day will teach the practice in daily life. It will take about nine hours per day include one hours lunch time. Training course will hold on 24th-25th in April in one of the branch. There will be a barista and a supervisor which both have three years experience working in Cafe Co responsible for trainers and speakers in the course. Beside the standard skills, they can also share their own technique with the new barista. There is a standard dress code in the course. All attendants must wear the standard Cafe Co barista suit, black trouser and shoes. Beside the suit, trouser and shoes should bring by the attendants. And here is the Time Table. Day 1 Time| Contents| Methods | Resources| Purpose| 9:00- 9:30am| Welcome and Briefing| Lecture| Computer Projector| Welcoming and show the purpose of the training course| 9:30- 10:00am| Ice-Breaking| Games| Paper Pens| Let new barista recognize each other and build up teamwork| 10:00- 11:00pm| History of Cafe Co| Lecture| Computer ProjectorMicrophone| -Show the organization’s history -Understand the culture and background of Cafe Co| 11:00-12:30pm| Policy of Cafe Co| Lecture| Employees Handbook Microphone| -Show the value of Cafe Co-List out strategic of Cafe Co -Clear the Mission and Vision of Cafe Co| 12:30-1:30pm| Lunch| | | | 1:30- 2:30pm| Knowing working place| Familiarization Tour| Map| -Show the working place and equipment -Familiarize the working place| 2:30- 3:30pm| Employee Compensation| Lecture| Computer Projector Microphone| -Show rest day and holidays in Cafe Co-Arrange of duty meal -Show incentive and Benefits of employees| 3:30- :30pm| Safety and Health policy| Training Video, Lecture| ComputerProjector Microphone| -Mention the safety guide in working place -Explain the important of Safety and Health in Cafe Co -Typhoon and rainstorm emergencies measure -Provide methods of managing stress at work-Show accident may happen working place| 4:30-5:30pm| Rules and Discipline | Lecture| Computer Projector Microphone| -Mention rules in attendance -Explain rules and procedures in Cafe Co-List out discipline example -introduce disciplinary action procedures| 5:30- 6:00pm| Conclusion| Discussion| Paper Pens| -Recap the main point that the new barista learn | Day 2 Time| Contents| Methods| Recourse| Purpose| 9:00- 9:15am| Briefing| Lecture| Microphone| Point out Daily goals and expectation| 9:15- 10:30am| Standard customer services| Lecture Training Video| Microphone Computer Projector| -Training standard welcome speech -Table setting training -Understand barista’s responsibility| 10:30- 12:00pm| Products in Cafe Co| Lecture Discussion| Microphone Computer Projector| -Recognize products in Cafe Co-Understand menu and facilities -know characteristic of each coffee| 12:00- 1:00pm| Lunch| | | | 1:00- 3:00pm| Make Coffee| Demonstration Lecture| Coffee Making Coffee Bean| -Show the procedures of making coffee -Share the skills of making coffee| 3:00- 3:15pm| Break| | | | 3:15- 5:15pm| Operation in Cafe Co| Role play| Working place and equipment | -Try to be a real barista-Try to make coffee -Experience the working place -Try to serve customer| 5:15- 6:00pm| Conclusion Evaluation| Discussion| Flip board Maker pen Evaluation form| -Refresh new barista memories -Conclude the knowledge learned -Collect data from new barista| In next chapter, it will discuss the training methods and how can the training method fulfill new barista with different learning style. Word Count: 530 Training Methods in the training course In this two-day training course, it used six methods to train the new barista. They are Lecture, Demonstration, Training video, Group discussion, Role Play and Games. Training method is an important part in training program; it links to content and purpose of the training. Using a correct training method can make a better training atmosphere and enhance the effectiveness of the training. Furthermore, there is another element that affects the effectiveness, which is the learning style of the new barista. By Honey and Mumford’s learning style (1992), learner can identify to 4 types, Reflector, Activists, Theorists and Pragmatists. Each type has their advantages and strength to learn in different training methods. Reflectors are usually stood back and observe at work, thinking what they can learn. They can produce analyses and reports without pressure. Activists are tends to involved in new experiences, problems and opportunities. They like to work in team and act first without consideration. They do not like preparation or reviewing. Theorists are like to adapt and integrate observation into complex and logically. They like solving problem step by step and think in logical ways. Pragmatists are like to try things out; they applied the job with concept. They usually have fewer patients in long process. Training method, games just involved in the ice breaking process. It is costly, need to spend time and without learning some really useful in work. But it stills an important part in the training course. Games place in the starting can drive new barista to having a positive emotion and relax atmosphere to finish the entire course. Between playing games, barista can build up teamwork and increase the interaction and communication. It is suitable for all learning style because it is not related to work but the relationship. Lecture is a passive training method, it is a talk without question and answer session, new barista just need to sit down and listen to the lecturer. All information is produce by the lecturer and no interaction between lecturer and trainers. Lecture is a single way transfer method but it still chosen to use in many sections that about theory and information. It is because those things can learn by experience and observation and no need to practice or abstraction. Using lecture to teach knowledge in a long period may cause new barista feel bored and lose their attraction. So that sometime may need to combine another method to balance like group discussion or training video. This method is suitable for Theorist to learn best because they can having time to understand the theory. Training video will not using separately in training, it looks like some assistance in training method. It is suitable in explain some technique and skills that cannot show by speech or words like customer service and safe health guide in work place. Playing training video to new barista can attract their attention and stimulate them between the lectures. Using video as training can reinforce their memory, let the text knowledge become image, make them easier to remember the image, rules and process deeper in their mind. It is a good training method for Pragmatist because they learn best if shown a model and they can copy. Demonstration is an experiential training method, it is also like training video, and it can be combined with the lecture program. It is suitable for reflectors and pragmatists to learn because both types like to observe and copy. It is place in the â€Å"Make Coffee† part; trainer will demonstrate how to make a standard coffee and new barista learn via explanation and guidance. Beside the demonstration, new barista can join the process to enhance impact of the training and trainers can explain skills and technique to new barista. Moreover, barista can ask question immediately to reduce misunderstanding of the demonstration. Role playing will use in the â€Å"Operation in Cafe Co† part, new barista need to act out their characters and simulate the daily operation in Cafe Co. t should prepare specially in some case and test new barista confront ability. The advantage of using this method is providing a face to face situation for testing; it can develop interactive skills and gives people insight into the way in which people behave and feel but it needs well prepare and enough support to run a role play. It is suitable for activists learning style; they are like to action and working with others in role playing. Discussion is a method that gives chances for audience to participate active learning, sharing their experience and feeling with others. Also, it can gather others’ opinions and points to provide a clear view. It provide interaction and communication time for new barista too. It will take part in â€Å"Conclusion† and â€Å"Products in Cafe Co† because this section needs times to conversation and discuss about what they learn, it can make them devote themselves in to the course. This training method is suitable for activists because they like to work with others and leading discussion. To drive this training course to success, it should also consider Kolb’s (1974) learning cycle, experience, observation, abstraction and practice. The training course’s design base on this and ensure the methods can follow these four elements, like it will hold classroom learning like lecture, discussion and videos for experience and observation. Abstraction and practice will reach by the role play in Cafe Co and demonstration of making coffee. All the training methods designed for the content of each part and it is the most suitable method to bring out a effective result after the course. In next chapter, it will discuss the evaluation of this training course. Word Count: 930 Evaluation strategy of the course In a fair and success evaluation, the design of the evaluation form and the atmosphere of the place are so important. A formal evaluation should hold unless twenty minutes, and the valuator should leave the evaluation place to ensure a fair evaluation. The evaluation should hold by another person that no relationship between the course. Also, the design of the form should be quantize in marks, clearly explain the rules like 1 is the best and 10 is the worst in marks. The question in the questionnaire should use close question at most, it can be easier to analyze the data and much more fair. The questionnaire should not record the evaluator’s name which can increase the truism if the evaluators are not identified. According to Kirkpatrick’s level of evaluation (1956), evaluation should be focus on 4 stages, Reaction, Learning, Behavioral and Results. Reaction and Learning are in formative level. Reaction measure the feeling about the content and method of the evaluation. Learning measure what learner learned from the course. Behavioral and Result are in the summative level. Behavioral evaluate the change of the trainers after training course and the applicant of the trainee. Result measures the effect the organization performance and productivity. Therefore, a successful evaluation should include four stages. Evaluation is not just focus on the reaction level but need to concern summative level. Beside questionnaire (appx. 1), interview, performance review and other aspects should consider to evaluate the success of the training course. Word count: 245 Conclusion of the training course After this training course, new barista will able response the daily operation in Cafe Co, the relationship between barista should be closer and start to build up team work in workplace. Moreover, new barista should understand the policy, strategy, mission and vision of Cafe Co; they also need to understand the rules. They need to recognize their right, benefit, compensation in Cafe Co. Word Count: 63 Reflective statement After finish this assessment, I have learnt how to collect the useful information from internet and books. Before that, I usually finish my assessment with the tutorial notes and my own knowledge, because of the marks of Reference, it pushes me to borrow books and research in internet. Also, finishing this assessment can make me know more theories and knowledge in Human Resource. It makes me interest in this subject and drive me to read more books about human relationship in work place. It makes me know the psychology of employees and employers. In the working progress, the notes from the course really help me a lot. I applied it to my assignment, it clearly explain the theories with some basic words and showing the figures of some theory which can clear my mind. The thing that hindered me is the arrangement of my answer. Some question makes me confused and I don’t know how to arrange the answer’s sequence. The question cannot clearly explain what are they asking and I am confusing about what should I answer. It might affect the quality of the assignment. In briefly, I am satisfied for my submission. Because I can finish it in time and I really do it with my heart. But one thing that I can do better is the submission date. I always finish my assignment at last day of the submission. It is very danger if there are any accident in the network, I may be able to upload my assessment to the Turnitin System lately and cause my work decrease one grade. So that, I decided I will finish and upload my work as soon as possible before the due date. Word Count: 238 Appendix Training Evaluation Form Title of course: New barista training course Date of training: Marking standard (Disagree)12345(Agree) 1. The direction of the course is clear__ 2. It is easy to understand the content__ 3. The course is enjoyable__ 4. The course is useful__ 5. The course can make me interest in coffee__ 6. Enough support of the training course__ 7. Trainer is clearly teach the skills and technique__ Any others opinions: ______________________________________________________________________________ ____________________________________________________________________________________________________________ Thank you for your opinions List of References Armstrong, M. 2009) Armstrong’s Handbook of Human Resource Management Practice, 11th Edition, Kogan Page Bloisi, W. (2007) An Introduction to Human Resource Management, Mc Graw Hill Dessler, G. (2011) Human Resource Management, 12th Edition, Pearson Messmer, M. and Bogardus, A. (2007) Human Resource Management, Wiley Pathways Demonstration training method (2007) [Online] Available at: http: //traininganddevelopment. naukrihub. com/methods-of-training/demonstrations. html [Accessed: 26th March, 2012] Evaluation Forms (2011) [Online] Available at: http://www. sampleforms. org/category/evaluation-forms [Accessed: 4th April, 2012] How to cite Integrative Case Study – Cafe Co, Free Case study samples

On Racist Speech free essay sample

The voice of writers and authors are the key components to their inner thoughts. It is a way of actually portraying what a person is trying to say. However the case is that their words silenced and put in period of exile away from the eyes of the public. Author Charles Lawrence goes on to state that racist speech is wrong simply because of the drastic agony it puts on a victim’s perspective. In the article â€Å"On Racist Speech,† the author, Charles R Lawrence III, effectively establishes creditability, logics and emotional themes to supports his argument which infers that the use of harmful language should not be protected by the First Amendment Law in order to stop racism. Lawrence sheds light upon the very turbulent issue of the First Amendment right to the Freedom of speech in contrast to the inequality caused by its misuse through racially bias speech. The author states that the University officials should endorse some sort policy that will protect the rights of those who are victimized by this â€Å"racial nuisance,† while at the same time not censoring our constitutional right of free speech, â€Å"I am troubled by the way the debates has been framed in response to the recent surge of racist incidents on college and university campuses and in response universities attempts to regulate harassing speech† (51). Continually, Lawrence defines the set of ideals that the First Amendment was based on, particularly; equality. He goes on to show the audience that this very balance is in danger if the speech in question is stated in a deliberately hurtful manner. Lawrence brings up factual evidence from the Brown vs. Board of education that supports his claim that prejudice can also be viewed as a form of racist speech. Lawrence argues just as Brown did, that segregation in schools causes disparity and unfair conditions to the victims of racist speech. Brown deemed the idea of segregation as a symbolic message that affected the hearts and minds of young black students. Lawrence correspondingly deems free speech that allows â€Å"Hate Mongering Speech† as unfair and segregating â€Å"Brown held that segregated schools were inherently unequal because of the message of the message that segregation conveyed-that black children were an untouchable caste, unfit to go school with white children† (52). The author hence, proposes that the racist speech can hurt so much so that it can create an unfair educational environment for those who are victimized by it. The author used this notable example because he is trying to convey an important point to the lawyers, attorneys and the University regarding the on racist speech. Lawrence suggests that speech should be regulated in a way that does not limit it. First, the speech should not invade the general privacy of any student. This meant that speech would not be tolerated in personal spaces such as dorms, restrooms, or any living space â€Å"Minority students should not be required to remain in their rooms in order to avoid racial assaults† (52). Another regulation was the idea that speech that was intentionally hurtful or unruly would not be tolerated. However, any public demonstrations would have to give fair warning so that others may produce a counter-argumentation or avoid it entirely. The author takes a different approach to the problem. He suggests that on an individual basis lawyers could bend the rules to distort the will of their client so that the victim would be amended. This solution on an individual basis would help to cool the flames of racism without opening the floodgates. Lawrence also supports his claims by making visible repetition in the article. This shows how the author constantly makes the audience feel like they should be responsible and they should be able to do something about the racist speech issue in the society. The author Charles Lawrence is able to establish creditability in his article he relates his childhood experiences with human rights â€Å"I have spent the better part of my life as a dissenter† (51). This is to show that he has been an active member of the First Amendment right even as a child. Lawrence also appeals to the audience emotions by stating how hurt the victims are in the society â€Å"Above all I am troubled that we have not listened to the real victims ,that we have shown so little understanding of their injury and we have abandoned those whose race, gender, or sexual preference continues to make them second-class citizens†(52) . Persistently, the author defines the set ideals that the First Amendment was based on particularly equality it seems to him a very sad sarcasm that the first instinct of civil libertarians has been to challenge the exertions the university makes to provide minority students the protection the constitution guarantees them. Lawrence tries to make his argument justifiable by not defining a subjective issue in his argument he sticks to the main purpose of writing the article which is to talk about the â€Å"On racist speech† and he is able to give strategic examples like the First Amendment and the Brown versus Board of Education case. He thereby avoids subjective issues which makes him deviate from the actual facts regarding the on racist speech which is supposed to be conveyed to the audience. Lawrence creatively draws out many ideas that would help with the problem of racist speech by stating that we could regulate racist speech without violating the First Amendment law and he fears that if the government refuses to look into this there would be an upbringing of racial ferocity he also explains that racist speech should be diminished by the society as a unit because racism does not just affect the individual but the society at large . The author Charles Lawrence claims that it is unfair to place the burden of racism on anyone because it forces them to live and work in an environment where at any moment they may be subjected to condescending verbal harassment and assault.