Automobile and Swot Analysis Essay

1. Introduction This report is based on the go with Mercedes Benz, and the chosen country is capital of Singapore. The purpose of the report is to conduct an environmental and marketing analysis of Mercedes Benz in Singapore. Firstly, this report volition state the familiarity background. Next, it testament state the country background. Thirdly, it will state the donkey run analysis. Fourthly, it will state the PEST analysis. After that, it will state the marketing strategy, bran-new product development, and lastly the conclusion.Company background Mercedes-Benz is a German cable gondola political machine company, some sort of multinational department from the German company Daimler AG. The company is used intended for amplyschool-class motor vehicles, buses, motor coachs, as rise up as vehicles. The special(prenominal) brand made an appearance in 1926 within Daimler-Benz yet history the sources to Daimler-Motoren-Gesellschafts 1901 Mercedes and to Karl Benzs 1886 Benz Patent Motorwagen, which is commonly viewed as the first car.Mercedes-Benzs slogan is Das Beste oder nichts (English The best or zero point). Mercedes-Benz is just about the most commonly known as intumesce as set up car makes in the world, which is on the magnetic inclination of the worlds oldest car company nevertheless around the world today in 2014,possessing the first petrol-powered vehicle. Country background Singapore is an bounteous island nation, positioned in Southeast Asia within the southern tip of the Malay Peninsula.The occupants of Singapore delight in one of the maximum standards associated on earth, with each capita gross domestic product adequate to in which from the top international locations within Ameri weed The European union. The particular economy would depend intensely upon exports, and the nation houses one of the busiest ports on earth. 2. SWOT analysis SWOT analysis is part of strategic planning. The SWOT analysis helps organizations assess issues w ithin and outside the organization.The SWOT analysis, made up of an assessment of strengths, weaknesses, away opportunities and threats from competition, provides an outline for strategic decision-making Table 1 From the put off above it is seen that strong brand value measures that Mercedes is considered as a aid brand, such as BMW, Porsche, Audi and etc. There is no exception that Mercedes will stay in premium segment for a very farsighted time.Almost all the cryptical and old people prefer this particular car brand. Also, this company has an advantage over their competitors as increasing yield hybrid cars because of environmental friendly and exact number of miles driven. To produce heights quality cars and hire well educated employees makes production expensive. That is why Mercedes is provoke in upper class people who are able to spoil such a car. It makes the brand attractive investment for people with high income (upper class).PEST analysis Originally known as PEST Analysis, this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. Strengths failing Opportunities Threats Strong brand value tall price cost flying growing company Government policy Leader in psychiatric hospital Expensive service New products and services Increasing in competition High level safety of cars High fuel consumption growth hybrid cars Decrease in demand Investment.Stereotype that this car is for the rich people Fuel price rises Rising price of raw real High quality It is hard to find manual transmission in such a car Positive attitude towards green vehicles unthought problems A PEST analysis is looks at how those external factors can imprint a businesss activities and performance, and it can be used in combination with other tools.It helps to determine an organizations overall observation post for success. Political Economic Socio Cultural Technological B ureaucratic Interest rate Fast growing society Modern technology Stable giving medication law system High income level Diversity of cultures WI-FI zones Taxation system.High power of the local currency Variety of language cultures Automation of work Law level of corruption Low level of economic immunity (-2) Most of the people are in advanced age performance of high quality medical equipment Foreigners investment Trade freedom preponderance of upper class Investment in technology Table 2 From the table above let us take 3 characteristics for discussion.Firstly, high income of Singapore measures that Mercedes Benz is one of the most suitable brands for upper class. It is considered, that Mercedes Benz is a car which is suitable for old population, especially for men.Therefore, this car brand has a precedence to take Singapore as a sales leader in the adult audience because of the prevalence of old population. Diversity of cultures of the populations shows that every adept nat ion has different understanding of car design.That is why this brand can offers cars such as family car like Sedan (C class) to celebrity car as Crossovers (G class) with the newest and technology to their customers. 1) Franki Colbert (n. d). Definition of a SWOT Analysis. Retrieved from http//smallbusiness. chron. com/definition-swot-analysis-43274.html 2) Russ lots (n. d) 10 most expensive cars to own and drive. Retrieved from http//www. bankrate. com/finance/auto/10-most-expensive-cars-to- own-and-drive-1. aspx 3) Chad endure (2013, November 22). PEST Analysis Definition, Examples & Templates.Retrieved from http//www. businessnewsdaily. com/5512-pest-analysis-definition- examples-templates. html 4) Abha Pandey (2011, 26 September). What is PESTLE Analysis? Retrieved from http//bpmgeek. com/ communicate/what-pestle-analysis 5) Leading through innovation (n. d/ n. a) http//www. mbusa. com/mercedes/benz/innovation.