6. Think Global act Local Discuss the implications of Theodore Levitts Essay

6. Think Global act topical anesthetic Discuss the implications of Theodore Levitts statement. Illustrate with examples from global companies - Essay Exampleting prspctiv, mny compnis crck th fundmntl principl of mrkting nd by this I mn tht during strt-up phs you fist gt to nlyz th mrkt nd thn mk dcision on wht products produc or srvics to rndr, mnwhil, whn you go intrntionl it is fr mor frqunt to s intrntionl mrkts s opportunitis to incrs th mrkt shr of xisting products by dopting sls charge strtgy rthr thn mrkt-pull pproch.Onc compny introducs its products or srvics on th scond country-mrkt, it will unvoidbly b pron to impos its prvious xprinc, spcilly if th compny oprtion in th grt numbr of ntionl mrkts. Mrkting strtgy dcisions in such cs cn b bsd ginst th xtr-mrkt critri. For instnc, pric lvls r st up in ordr to limint th diffrnc mong mrkts nd to sustin pric corridor, comprd to th sitution whr you just purly rflct locl mrkt conditions. Subsidizing of pric lvls by multinti onl is lso common prctic nd is usd for strtgic rsons. Strtgy of th compny tht is xpnding brod dpnds on mny fctors, in som cs it is just pursu of lrning nd somtims it is high profitbility trgt tht r st up upfront.nothr componnt of th mrkting mix tht is diffrnt nd should b tilord to th spcific mrkt is distribution chnnl infrstructur, which should b lso rsponsibl for mrkting strtgy. Th distribution ntwork hs lso to contribut lot to strtgy for growth, nd s rsult it is judgd on orgniztionl critri such s fsibility, lvl of risk, supportbility, nd control issus. Mnwhil, distribution