Cuba Essay -- essays papers

Cuba Cuba has been under a dictator named Fidel Castro since 1959 when his army took over the communist party that was running the country. Cuba’s main source of economic growth comes from agriculture and exports to and from Europe. Since America has had an embargo on Cuba since 1962 neither countries trade with each other because of many disagreements about governing techniques and Fidel's unwillingness to comply with U.S. instructions. Cuba’s long history and culture has contributed to many economic and social growth through out the world, but Cuba is still struggling to try to stable their economy. Cuba is located by the Atlantic Ocean, and is directly located in the Carribean Sea. It is South of the tropic of Cancer and is on the entrance to the Gulf of Mexico. Jamaica and Florida are Cuba’s closest neighbors. Cuba is an island with irregular coastlines and many bays. Three quarters of the continent are flat plains, but there are rugged cliffs and coral reefs where many foreigners travel to see. Swamps and mangroves also are included in the plethora of Cuba’s surface features. The highest mountain in Cuba is in Guantanamo bay and it is called Sierra Maestra, there are three other large mountains, but the Sierra Maetra is the most significant of them all. Cuba’s capital is Havana and Cuba’s national language is Spanish. Cuba is made up of fourteen provinces. Each province pays taxes to Fidel Castro. The major cash crops are: sugarcane, tobacco, rice, co...

Marshall Plan Essay

How important was the Truman Doctrine and the Marshall plan to the crystallization of Cold War Tensions in Europe in the years 1945-1951? When considering the crystallization of Cold War tensions in Europe one can not overlook the impact of both the Truman Doctrine and the Marshall Plan. Although events were often ‘a cycle of action and reaction which makes the identification of ultimate causes difficult and probably impossible’ both the Truman Doctrine and the Marshall plan signaled a turning point in relations between east and west Europe. The solidification of Cold War tensions in Europe is, for the sake of this essay, the point at which it was clear that relations between the United Sates and the Soviet Union were unsalvageable as their ideological differences became increasingly polarized. Although the Truman Doctrine and the Marshall Plan were considered by the American administration as ‘two halves of the same walnut’ to fully explore the consequences of the American policies one must look at them separately. The Truman Doctrine hailed in a new era for the US’s foreign policy through the definition of containment and the introduction of formal institutions such as the National Security Council, the Central Intelligence agency and the Department of Defense. This showed a move towards a more assertive foreign policy, arguably provoking the Soviet Union and escalating tensions between the two powers. Similarly the Marshall Plan’s encroachment on what the USSR saw as their sphere of influence through their offer of financial aid triggered a threatened Soviet Russia to intensify their authority over satellite states. Their dramatic actions in Czechoslovakia can be seen as evidence of the importance of the role the Marshall Plan played in escalating tensions in Europe as these events can be viewed as a direct consequence of changing US foreign policy. However to fully appreciate the complexities of the issues covered when looking at the development of Cold War tensions in Europe one must place these events in a wider contextual framework. To ignore the political, social or economic issues which form the background of this timeframe would be to oversimplify the issue. It is therefore imperative to look as the situation from both US and Soviet viewpoints whilst considering the issues the nations were dealing with domestically. By 1951 Europe was undeniably divided, with two power blocs emerging, east and west. Whilst the formulation of these tensions had originated from a shared history dating back to before the war, the culmination of these tensions is undeniably linked to both the Truman Doctrine and the Marshall plan as they ‘solidified divisions of Europe’. The Truman Doctrine, through the role it played in outlining the Soviet Union as the enemy and defining the American policy of containment, was a hugely significant step towards the crystallization of Cold War Tensions in Europe. The Truman Doctrine argued that, after Britain’s need to reduce its participation in aiding Greece, congress must ‘immediately extend financial aid’ because of the threat of ‘communist domination’. However, far from solely asking for economic and military aid for Greece and Turkey the doctrine took on the role of calling for the ‘global containment of communism’. The combination of a definition of the United States’ foreign policy towards communism and the demonstration of their commitment through action did help the move towards a divided Europe. Furthermore it solidified and defined the ideology upon which US foreign policy was made. A key consequence of the Truman Doctrine was the changes it caused in the United States’ decision-making process. As Painter explains, the support elicited for the strategy of containment meant that American administrations were ‘able to act on their beliefs about the relationship between politics, economics and US security’. This signaled an era in which the US would base their foreign policy around their capitalist ideology, one completely at odds with the Soviet Union. These beliefs were strengthened by the introduction of new governmental institutions such as the National Security Council, the Central Intelligence agency and the Department of Defense arguably moving towards a more ‘activist foreign policy’ presenting a clear threat to the USSR. Kennan, seen as the father of containment was a crucial figure in the emergence of Cold War tensions in Europe through his writings that inspired the Truman doctrine. Whilst looking at the effects of the Truman Doctrine it is imperative that we look at the role Kennan took in not only promoting containment as a strategy of foreign policy but also defining the Soviet Union. From Moscow Kennan sent the ‘Long Telegram’ suggesting that the USSR was an aggressive nation and that the only successful form of American foreign policy would be a long term strategy of containment. Kennan encouraged the US to view the Soviet Union as ‘inherently expansionist and aggressive’, in effect suggesting that the USSR should be seen as the enemy. While Kennan explained his actions as not ‘directed at combating communism but restoration of economic health’ in Europe it is clear that his constant rhetoric describing the Soviet Union as a threat that needed to be contained did much to not only encouraging domestic fear and anti communist views but also to provoke the Soviet Union into changing its foreign policy. Kennan would further influence the escalation of tensions through the role he played in the Marshall Plan. The Marshall Plan, like the Truman Doctrine, may not have intended to divide Europe, for a number of reasons this was the final outcome. Based around the ideas that ‘The seeds of totalitarian regimes are nurtured by misery and want’ the Marshall Plan was seen as necessary to avoid the spread of communism. The Marshall Plan was seen by the American administration as the ‘next important step against the perceived Russian threat’ as it was imperative to remove the misery and want which was rife in an economically ruined Europe. However, to the USSR the Marshall Plan was perceived quite differently, it was a western attempt to encroach on their sphere of influence. The Marshall Plan had far wider reaching consequences that simply supporting a recovering Europe economically. Through looking at the Soviet reaction to the Marshall Plan we see that it played a key role in the crystallization of Cold War tensions in Europe. The reaction to the Marshall plan by the Soviet Union marked a turning point in relations between east and west Europe as they served to split countries whose ideologies were drifting further apart. As the Marshall Plan was arguably the spark set off the chain of events it can be seen as hugely important in the crystallization of Cold War tensions in Europe. Whilst the Truman doctrine may have put a strain on relations between America and the Soviet Union the Marshall Plan as Myrdal, who guided the Economic Commission for Europe saw it, it would ‘secure the iron curtain and bring on war’. The Marshall plan therefore seems to have been the point at which Europe was split as it presented to the nations of Europe the choice between the two great powers and their ideologies. To revisionist historians such as Kolko the Marshall plan served the purpose of bringing Soviet fears to the fore and thus increasing tensions. It is clear that the Marshall plan ‘forced Stalin to reassess his stance towards East and West Europe’ which escalated Cold War tensions. Many revisionist historians will argue that the Soviet reaction to the Marshall Plan was one natural for a country that felt weak and under attack. It could be argued that the Marshall Plan in the eyes of the USSR was a concerted attempt by the United States to undermine Soviet influence in Eastern Europe. To Taubman and Kolko it is therefore clear that it was the Marshall Plan that sparked the escalation of tensions. Whilst it could be argued that this was not the case as the Marshall Plan was open to Soviet participation Crockartt shows that the US administration took steps to avoid communist participation in the plan. Kennan, who as aforementioned had been clear about his views on containment and the Soviet Union made sure that the plan ‘be done in such a form that Russian satellites would either exclude themselves†¦or agree to abandon the exclusive orientation of their economies’. This therefore encouraged divisions within Europe, as now there was a clear indication of whether or not the country subscribed to East or West ideologies. Furthermore many argue that the inclusion of Soviet states was due to a ‘desire not to invite the charge that the ERP was an anti-communist measure’ rather than a genuine offer of financial aid. One could therefore argue that it was not surprising that the plan caused tensions, as soviet inclusion was highly unlikely. The extent to which the Soviet Union felt threatened can be seen through actions taken as a result of the Marshall plan, seen by historians such as Gaddis as a turning point in the development of the Cold War. The Soviet Union now seemed to act on a wish to unite the communist parties around Eastern Europe through the introduction of organizations such as Comiform. The Communist information Bureau can be seen as an attempt by Stalin to bring the communist parties around Europe under more soviet control. Furthermore the Molotov Plan, seen by many as a Soviet version of the Marshall plan, aimed to provide financial aid for struggling economies that fell under soviet influence. The influence the Marshall Plan can be seen clearly through the introduction of the Molotov plan as it suggests that either Eastern European countries were so affected by their rejection of the Marshall Plan they needed a similar proposal or Stalin felt so threatened he felt the need to create his own version. However perhaps the most striking Soviet reaction to the Marshall Plan was the events that took place in Czechoslovakia in 1948. The impact can be illustrated in the fact that the only remaining non-communist leader in Eastern Europe was removed, shocking the United States and heightening the divisions between east and west, polarizing both powers. The Czech coup, in which the communist part, with strong Soviet support assumed total control over the Czech government and purged any non communist political figures. Furthermore the ‘Stalinization’ of both Czechoslovakia and Hungary’s societies due to fears brought about by the Marshall plan further intensified the differences between east and west. Through the introduction of the collectivization of farming, an emphasis on manufacturing and a suppression of opposition eastern European countries were forced to become more extreme in their politics, separating Europe and increasing Cold War tensions. The reaction by the US illustrated the impact of events in Czechoslovakia as they it aided the swift implementation of the Marshall Plan, the creation of West Germany and in under a year the creation of NATO. It is clear to see therefore that the Marshall Plan played a key role in escalating tensions between the east and west in Europe. However, these views have been challenged. Although the impact of the combination of the Marshall Plan and the Truman Doctrine was undeniable in moving Europe towards a period of Cold War tensions the extent of their impact is a source of debate. The importance of the Marshall Plan is undermined by a number of issues that show that although it may have played an important role in the crystallization of Cold war tensions in Europe it was by no means the only influence. Historians such as Crockartt will point out the fact that one needs to consider the fact that both nations had hugely differing political styles and circumstances. The Soviet Union entered this period with ‘enhanced prestige after playing a key role in defeating the Nazis’and possessed, through ruling communist parties, tight control over their sphere of influence. The United States however placed a much greater emphasis on the justification of their actions abroad through official documents and formal organizations, as they did not, as the communists did, have puppet rulers in foreign governments. Therefore it could be argued that these differences in political style were the truly important factors in the consolidation of Cold War tensions rather than particular events or policies. However, whilst the differing political styles may have been important these were long term issues that had a constant role in the diplomacy between the USSR and the US. It would be difficult therefore to argue that these played any decisive part in the crystallization of the tensions these differences helped to create. Therefore it could be argued that actions such as the announcement of the Marshall Plan and documents such as the Truman doctrine were the real cause of the solidification of these tensions. One must look at this period of time not just as a chronological series of events but place these events within the framework of the political, social and economic features also prominent at the time. Much of the post-revisionist historiography, with the benefit of hindsight, takes into account these complexities and sees the causes of Cold War tensions in Europe as far more diverse. When these issues are taken into account we see that there was a host of issues at the time all culminating to solidify Cold War tensions in Europe. As aforementioned the Soviet Union entered the period with a new identity, that of a great power of the world. Both the US and the Soviet Union had to react to this change of order and historians such as David Reynolds will even argue that the Cold War was inevitable given the shared history between the two powers. However although tensions may have been inevitable, as mentioned earlier, the solidification of these strains seems to revolve around the implementation of the Truman Doctrine and the Marshall Plan as they polarized the nations ideologies and pulled them further apart. As Crockartt explains revisionist historians view American economic expansionism for capitalist profits as at the heart of tensions between the United States and the USSR and it was the differences in the two nations ideologies that solidified divisions. American determination to keep ‘western Europe (as a) safe arena for international capitalism’ was the fundamental force of strains between the US and the Soviet Union. The wording of President Truman’s message to congress on March 12 1947 regarding US involvement in Greece and Turkey arguably shows the intertwined nature between American foreign policy and capitalist gains. In his address persuading congress to assist Greece and Turkey Truman refers to capital spent on the Second World War as an ‘investment’ in world freedom. The document makes it clear that, to the US administration economic stability and freedom from communism are inextricably linked. The Marshall Plan can hoever be seen as the manifestation of these ideologies and therefore this argument suggests the Marshall Plan had an even greater influence. Furthermore the importance of the Truman Doctrine in heightening Cold War tensions in Europe is called into question as Painter points out Stalin did little to significantly support the efforts of the Greek communists. Whilst some may argue that this because of the success of US aid, others would see it as undermining the significance of the Truman doctrine as Stalin only showed slight concern for the success of communist rebels in Greece. However this could be because of strains in Soviet relations with Yugoslavia being a greater priority that the potential of a Greek communist uprising. Furthermore although Soviet reaction to the Truman Doctrine may have shown reluctance to act on Stalin’s part, US actions in Greece, Turkey and Iran showed their ‘determination to maintain Western access’ to overseas trade zones. The Truman Doctrine and the Marshal plan played an undeniable role in escalating Cold War tensions between 1945 and 1951. Although they may not have formed the basis of these tensions, which had built up in the post-war years, they seem to act as the nail in the coffin for US/Soviet relations. One could argue that as a result of the definition of not only their differences, but also the definition of the Soviet Union as aggressive and expansionist, the Truman Doctrine waved in an era of hostility. The Marshall Plan further polarized European states as one either subscribed to Marshall aid, or didn’t, in effect the Iron Curtain was drawn. One must never overlook the issues that formed the basis of tensions between the US and the USSR as these similarly contributed to the crystallization of cold war tensions. At the crux of strains between the US and the USSR were the disparate ideologies the two nations held at the heart of their foreign policy and as a result the contrasting ways of looking at events and actions. This period sees the polarization of these ideologies and therefore the solidification between the two nations can be seen as inevitable. However, fundamentally the Marshall Plan and The Truman Doctrine provided a platform for these tensions to develop and escalate and because of this they were hugely important in the crystallization of Cold War Tensions in Europe. Bibliography: Primary Sources: President Truman’s Message to Congress; March 12, 1947; Document 171; 80th Congress, 1st Session; Records of the United States House of Representatives; Record Group 233; National Archives. Secondary Sources: Crockatt, R., Fifty Years War: United States and Soviet Union in World Politics (London 1996) Barros, J., Trygve Lie The UN Secretary-General Pursues Peace, 1946-1953 (Illinois 1989) P.125 J. L., Gaddis, We Now Know: Rethinking Cold War History (1997) J. L., Gaddis, Strategies of Containment†¬: A Critical Appraisal of American National Security Policy During the Cold War†¬ (Oxford 1982)†¬Ã¢â‚¬ ¬Ã¢â‚¬ ¬Ã¢â‚¬ ¬Ã¢â‚¬ ¬Ã¢â‚¬ ¬Ã¢â‚¬ ¬Ã¢â‚¬ ¬ Hogan, M. J., The Marshall Plan: America, Britain, and the Reconstruction of Western Europe, 1947-1952 (US, 1990) Review by Charles S. M., in American Visions and British Interests: Hogan’s Marshall Plan Kolko, G., The Limits of Power: The world and United States Foreign Policy, 1941-1949 (1970) Painter, D. S., The Cold War: An Interdisciplinary History (London, GBR) Taubman, W., Stalin’s American Policy: From Entente to Dà ©tente to Cold War (New York 1982) p.172-3

The Chesapeake Region and The New England Region Colonies...

The Chesapeake region and New England colonies greatly differed in their development of their two distinct societies. The Chesapeake region was a loosely fitted society with little connection with each plantation while the New England colonies had tightly knitted communities with a sort of town pride. The difference in unity and the reason for this difference best explain the significant disparity between the dissimilar societies. The New England and Chesapeake region had evolved into two different societies because the world was changing and a lot of people didn’t like the change that was taking place so they left. For example, the Church of England was said to be corrupted. That is one of the main reasons for the separatists. They†¦show more content†¦The great lack of unity between the colonists in the Chesapeake region is evident the events that occur later in the Chesapeake regions history. Governor Berkeley asking for troops from England revealed the important point that unity was greatly lacking, as they could not fend off the united Dutch assaults with the lack of unity among the rich and the poor (Document G). The hunt for greed in the Chesapeake region led to a strong revolt from Bacon. The lack of doing anything for the safety of the citizens of the Chesapeake region by Governor Berkeley led to a strong revolt by Bacon (Document H). The New England residents were resourceful and unif ied as shown in Document E as they worked out their problems and therefore set a standard wage for all workers. The very seeds of the first settlers arriving in each area founded all these problems and solutions. With the different types of people being sent to each settlement, both had different objectives and outcomes. New England from the very beginning was determined to work together for two goals: to preach and to follow the ways of God. The had to become tightly knitted as one and do everything from mourn to dance with one another. The New England colonies or the Massachusetts Bay colony in this case acted as a â€Å"city upon a hill† where everyone else especially God was watching their every movement. If they did false against God then theyShow MoreRelatedEvaluate the Differences Between the New England Colonies and the Chesapeake Colonies.730 Words   |  3 PagesPeriod 6 September, 2010 DBQ #1 Although both the New England Colonies (Rhode Island, Massachusetts, Connecticut, and New Hampshire), and the Chesapeake Colonies (Virginia and Maryland) were both settled by people of English origin, by 1700 they were both very distinct for a multitude of reasons; Three of which being, their economics, African Slave population, and their life expectancies. The New England colonies vs. the Chesapeake colonies had many differences in there economical make-up, asRead MoreSocial, Economic and Political Differences Between the New England and Chesapeake Colonies709 Words   |  3 Pagesnations quickly colonized the New World years after Columbus’ so called discovery. England in particular sent out a number of groups to the east coast of the New World to two regions. These areas were the New England and the Chesapeake regions. Later in the late 1700s, these two regions would go though many conflicts to come together as one nation. Yet, way before that would occur; these two areas developed into two distinct societies. These differences affected the colonies socially, economically, andRead MoreDifferences in Development between the Chesapeake Regions and New England 1555 Words   |  7 Pagesthe Chesapeake Regions and New England The seventeenth and early eighteenth century, brought thousands of immigrants to America in pursuit of freedom and a new life. Some desired freedom from religious persecution, others wanted a chance to be free from the poverty that ensnared them in England Thus the American colonies were formed. Although the colonies were all united under British rule, they eventually separated into various regions including the Chesapeake region, the New England region, theRead MoreCompare And Contrast The Chesapeake And New England Colonies1071 Words   |  5 Pagesthe New World, the English also started to establish colonies and settle in the New World. To encourage the colonization of the New World, England offered charters to Joint-Stock Companies and individuals to set up colonies in the New World. Although the Chesapeake and New England settlers both migrated from England, the two regions of the New World developed into distinctly different societies due to different economic reasons, types o f people, and political organization. Both of the colonies hadRead MoreThe New England And Chesapeake Colonies1471 Words   |  6 Pagesthe formation of the thirteen colonies along the North American east coast. These colonies are generally divided into New England, Middle and South or the Chesapeake regions. Most of these colonies were settled by the British, yet they developed differently as the years went by. Some developed into more egalitarian colonies and some not. The greatest differences could be seen in the New England and Chesapeake regions. Even though the New England and Chesapeake regions were settled originally by TheRead MoreThe Regions of Colonial America Essay864 Words   |  4 PagesBy the 1700’s, New England, the Chesapeake region and the Southern Colonies developed into three distinct societies, despite coming from the same mother country, England. The regions of Colonial America each had a distinctive culture and economy entirely different from the other regions. Religion and religious toler ance was completely different in each region, running from being free to complete persecution. Ethnicity and racial composition ranged from almost complete British descent to a wide rangeRead MoreDbq Colonial New England and Chesapeake Regions891 Words   |  4 PagesDBQ: Colonial New England and Chesapeake Regions The Chesapeake and New England regions were settled by people of English descent, but by 1700, they had become two distinctly different societies. They had evolved so differently, mainly because of the way that the settlers followed their religion, their way of conducting politics and demographics in the colonies. Even though the settlers came from the same homeland: England, each group had its own reasons for coming to the New World and differentRead MoreThe New England And The Chesapeake Colonies Essay1476 Words   |  6 Pagesleading into the 17th century. England was very forceful in pushing out multiple groups of people to the eastern coast of what is now known as North America. At that time there were only two prominent regions in North America, they were known then as the New England and the Chesapeake colonies. These two colonies would eventually band together to stand as one nation, but that was toward the end of the 17th century. The beginning tells a completely different story, both colonies had very different beliefsRead MoreEssay on APUSH DBQ Chapter 3-4942 Words   |  4 PagesReformation in England led the Puritans to immigrate to America. Also, Old England was going through a hard economic time. Many were poor and unemployed, and this caused English men to seek a better life in the new world. The Spanish exploration, led by Christopher Columbus, led the way for other European countries to follow to the new world. The eastern coast of North America was colonized by English men of the same background and origin, but by the 1700s, the New England and Chesapeake regions have developedRead MoreDifferences Between New England And Chesapeake Colonies1276 Words   |  6 Pagesfindings of new created much curiosity in Europe to explore and conquer new lands in order to expand their empire. In the early 1600’s a surge of motivation to explore and settle new colonies came over England. The Result of this was the New England and Chesapeake coloni es, who were both settled by immigrants from England. Many people decided they needed to escape England due to religious persecution and poverty. Hundreds of families, men, women, and their children, came in search of a New World where

marketing strategy - 4037 Words

Marketing Strategy Module Code: MKT 306 Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK. Submitted to University of Sunderland Submitted by: BIJAY GURUNG Student code: 109122858 BA (HONS) BUSINESS MANAGEMENT (YEAR 3) WORD COUNT: 3498 (excluding executive summary, references and relevant appendices) Table of Contents 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.pg.3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.4 3. Marketing Audit of Nike Inc. UK†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.5 †¢ Political/Economical/Social factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦pg.6 †¢ Technological/Environmental/Legal factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.7 4. Nike Inc. and SWOT analysis of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦pg.8 5. Competitive advantage of Nike†¦show more content†¦On the other hand, UK market is generally health conscious and trendy. Trainers and fitness shoes are therefore in much demand over last few years within the country itself. Marketing Audit (Nike Inc. UK) Nike Inc. UK follows management strategies that combine with six of the most important external factors that can have an impact on the organisation. PESTLE is a situational analysis tool that can be used by firms to determine their position against possible external influences such as politics, economy, society, technology, environment and law. Nike and its positional stand against background of UK market can therefore be analysed in the following way: Political Factors Nike Inc. has a considerably stable political environment and an economy welfare provided by the state. Considerable amount of legal requirements were accomplished by Nike during its entry in the UK as an organisation completing all political alignments. Considerable amount of fitness shoes and trainers are imported in UK which is sold all over. However, Nike might have to face challenges if government drafts policy or quotas on Nike shoes that can be imported from its production sites such as Asia-Pacific. Economic Factors UK economy has been unstable in recent years. The double dip recession few years back, inflation rate fluctuating abnormally, growing livingShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining i ts marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Strategies For A Marketing Strategy1235 Words   |  5 PagesMarketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. A marketing strategy should consist of a clear goal of what has to be done, informing consumers about the product or services being offered, and also informing consumer of differentiation factors. 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Organ Trafficking Essay - 1099 Words

There should be a call for stricter regulation of post-mortem human tissue. It would seem obvious that what is of paramount value in life would necessarily depreciate in death. This in not true of the human body. With the emergence of biotechnology and the consequent need for post-mortem human tissue, the human cadaver has become quite valuable. In pieces and parts or in its entirety, organizations will pay top dollar for the human body, even after it houses the human spirit. Throughout history, civilizations have found uses for the bodies, organs and tissue of the dead. The potential for the human cadaver is ever-expanding. â€Å"Since 1954, human organs have been successfully transplanted into living recipients who would otherwise die.†Ã¢â‚¬ ¦show more content†¦Donors and their families take comfort in the belief that their generosity will save or at least improve at least one life. Also, donor families assume that their loved one’s donation will be handled respectfully. Those who donate their bodies to science may envision medical students in white lab coats, hovering over their cadaver. â€Å"A donor reasonably proceeds in the expectation that the body and organ donation system runs as a charitable enterprise for the common good.† (Ranee Khooshie Lal Panjab) Regrettably, those who think that are misinformed. At death, the body is customarily relegated to the services of a funeral home, which functions in a highly regulated industry. Licensed funeral directors, embalmers and crematory managers follow strict federal regulations in the disposition of the bodies entrusted to their care. From the rise in both supply and demand of donated tissues flows the equally important responsibility of government oversight. Oversight of donated cadaver tissue is important. The technical aspect of tissue bank oversight includes both safety and efficiency. The concern for safety comes from the potential transmission of communicable diseases to tissue processors and recipients. In terms of efficiency, oversight serves to maximize the probability that tissues and cells are made available on a priority basis toShow MoreRelatedOrgan Trafficking1137 Words   |  5 PagesOrgan Trafficking Organ trafficking is one of the great issues that is faced by the society today. It is a practice of stealing people’s organ through surgery under the influence of drugs or from a dead person, and the organs are normally sold in black market such as China. South Africa, and Russia. WHO has estimated that one-fifth of the 70,000 kidneys that are transplanted every year come from the black market through a widespread organ-trafficking networks. In my opinion, organ trafficking hasRead MoreOrgan Trafficking2239 Words   |  9 Pagestheir turn to receive an organ from an organ donor posthumously. Often patients won’t survive to see their name rise to the top of the list, this is the fear that organ traffickers feed on. In many places around the world one can purchase organs, which are often taken from the poor and helpless through trickery and coercion by international rings of traffickers. But why is it that with all the advancements in modern medicine, demands for repla cement kidneys due to organ failure continues to riseRead MoreEssay On Organ Trafficking748 Words   |  3 PagesOrgan Trafficking According to the World Health Organization, the illegal trade in organs has risen to such a level that more than 10,000 black market operations involving purchased human organs takes place annually. Organ trafficking is the illegal practice of taking someone’s organs in an unethical way. With the health of many people declining, it is no surprise that around the world there is a growing demand. The demand for organs is unsustainable, so some people feel they must resort to otherRead MoreThe Trafficking Of Human Organs1564 Words   |  7 PagesTrafficking Human Organs The trafficking of human organs is on the rise and black market operations are happening under everyone’s nose. Currently there are more than 120,000 people who are on the waiting list for a lifesaving organ. Among these people waiting for their transplant approximately twenty-five people will die each day waiting for their number to come up (Perry, 2016). According to the World Health Organization there is only about ten percent of organ transplants being met through theRead MoreOrgan Trafficking Speech955 Words   |  4 PagesORGAN TRAFFICKING SPEECH Good afternoon, my name is __________ and I’m here to talk to you about a massive problem. A massive problem which unfortunately we’re still letting this happen. While listening to this speech, you might think this is the typical speech anyone who really didn’t care about this matter, could give, but I believe this matter concerns everyone, and that I’ve got the enough reasons to convince you about that, to change your mind. Do you want to take part in changing thisRead MoreOrgan Trafficking Essay1551 Words   |  7 Pagestotal, Im worth about $300,000 on the organ market. The organ trade is one of the fastest growing and least enforced trafficking crimes throughout the globe today (Glazer 341). Sarah Glazer claims in Organ Trafficking that 5,000 to 10,000 of the 100,000 transplanted organs are obtained illegally each year (341). Although the laws passed and organizations founded have delayed the escalation of organ trafficking, the selling and distribution of compensated organs should remain illegal and suppressedRead MoreOrgan Trafficking Law2609 Words   |  11 Pagesï » ¿Organ Trafficking – Law Organ transplantation is an effective therapy for end-stage organ failure and is widely used around the world. According to WHO, kidney transplants are carried out in 91 countries. Around 66 000 kidney transplants, 21000 liver transplants and 6000 heart transplants were performed globally in 2005. The access of patients to organ transplantation varies to the national situations, and is determined by the cost of healthcare, the level of technology advance and the availabilityRead MoreThe Problem Of Organ Trafficking2906 Words   |  12 PagesOrgan Trafficking Lithuania UNODC Sabrina Torres PART 2: BACKGROUND INFORMATION Organ trafficking is a vicious cycle in which the ideals of cultures are mixed in as well as the economic technicalities of the crime mix in. It can be defined as â€Å"the phenomenon when a third party recruits, transports, transfers, harbors, or receives a person, using threats (or use) of force, coercion, abduction, fraud, deception, or abuse of authority or a position of vulnerability for the purpose of removing thatRead MoreThe Problem Of Organ Trafficking1520 Words   |  7 PagesOrgan trafficking is becoming progressively more common around the world. The donor list becomes longer every day with people in need of a transplant. There are over 120,000 people in the United States alone on the kidney transplant waiting list (National Kidney Foundation, 2016). People on the waiting list are having to wait for a live donor (who wants no monetary gain) to donate a kidney, or they are waiting for someone to die. Nonetheless, many people are unwilling to donate an organ while livingR ead MoreEssay on Human Organ Trafficking1283 Words   |  6 PagesHuman Organ Trafficking There are many problems with global crimes. What holds these crimes together isn’t because people around the world are committing the same crimes, it’s because these criminals have created global organizations that have ties in all the corners of the world. These groups work just like normal business do, exporting and importing goods to gain profit. However, unlike normal businesses their goods are illegal such as drugs and often inhumane such as trafficking humans. Even

Integrative Case Study †Cafe Co Free Essays

Edinburgh Napier University BA Hospitality and Service Management Introduction to Human Resource Management HRM08901 Assignment Submission (Part2) Integrative Case Study – Cafe Co Lecturer:Fiona Duncan Local Tutor:Pamela Poon Student Name:Yiu Chun Hei, Jonas Matriculation No. :40075274 Year and Class:BAHSM- 1B Entry:Diploma Date of Submission: 7 March 2011 Table of Contents Page No. 1. We will write a custom essay sample on Integrative Case Study – Cafe Co or any similar topic only for you Order Now Introduction of two-day training course3 2. Overall aims and Specific learning objective4 3. Improvement after this training course5 4. Timetable of training course6 5. Training Methods in the training course10 6. Evaluation strategy of the course15 7. Conclusion of the training course17 8. Reflective statement18 9. Appendix20 10. List of References 21 Introduction of two-day training course In view of the problem of training with line managers, it is going to hold a two-days training course to conduct the new barista. Each day takes 9 hours, there are about 12-16 new barista will attend the training. The training course includes the orientation of Cafe Co, Induction of customer service skills and equipment operation skills. The reason that hold the raining course is saving time for training in daily workload, assists to train the basic skills with line manager and let the new barista experience the workplace Next chapter, it will explain the overall aims and objectives of the training course. Word count: 97 Overall aims and Specific learning objective The overall aim of the training course are new barista should be able to make five different types of coffee by making a standard taste coffee with using coffee maker via the two-day training course. Upon the completion of the training course, new barista should be able to achieve five goals. Understand the rules and history of Cafe Co * Build up team spirit * Learn a standard Cafe Co’s customer service skills * Learn characteristics of five common coffee beans in Cafe Co * Correctly use coffee maker to make a standard coffee In next chapter, it will discuss functions of training course for Cafe Co. Word count: 108 Improvement after this training course First, understanding the history, mission and vision of Cafe Co can establish loyalty, explain clear direction to new barista and drive them to have same target. Also, it can boost morale and create positive atmosphere in work place. Second, after training course, new barista already had basic skills in serving customer and making coffee. There is enough training support to line manager; it can reduce the time for training new employees. Line managers just need to give time to let new employees to gain experience and share their experience. Third, some line managers are not interest in training. The training course can provide basic skills to handle daily workload and save time in training. In chapter 4, the timetable of training course will be outline. Word count: 123 Timetable of training course The training course will divide to two days, first day will talk about Cafe Co history and policy and second day will teach the practice in daily life. It will take about nine hours per day include one hours lunch time. Training course will hold on 24th-25th in April in one of the branch. There will be a barista and a supervisor which both have three years experience working in Cafe Co responsible for trainers and speakers in the course. Beside the standard skills, they can also share their own technique with the new barista. There is a standard dress code in the course. All attendants must wear the standard Cafe Co barista suit, black trouser and shoes. Beside the suit, trouser and shoes should bring by the attendants. And here is the Time Table. Day 1 Time| Contents| Methods | Resources| Purpose| 9:00- 9:30am| Welcome and Briefing| Lecture| Computer Projector| Welcoming and show the purpose of the training course| 9:30- 10:00am| Ice-Breaking| Games| Paper Pens| Let new barista recognize each other and build up teamwork| 10:00- 11:00pm| History of Cafe Co| Lecture| Computer ProjectorMicrophone| -Show the organization’s history -Understand the culture and background of Cafe Co| 11:00-12:30pm| Policy of Cafe Co| Lecture| Employees Handbook Microphone| -Show the value of Cafe Co-List out strategic of Cafe Co -Clear the Mission and Vision of Cafe Co| 12:30-1:30pm| Lunch| | | | 1:30- 2:30pm| Knowing working place| Familiarization Tour| Map| -Show the working place and equipment -Familiarize the working place| 2:30- 3:30pm| Employee Compensation| Lecture| Computer Projector Microphone| -Show rest day and holidays in Cafe Co-Arrange of duty meal -Show incentive and Benefits of employees| 3:30- :30pm| Safety and Health policy| Training Video, Lecture| ComputerProjector Microphone| -Mention the safety guide in working place -Explain the important of Safety and Health in Cafe Co -Typhoon and rainstorm emergencies measure -Provide methods of managing stress at work-Show accident may happen working place| 4:30-5:30pm| Rules and Discipline | Lecture| Computer Projector Microphone| -Mention rules in attendance -Explain rules and procedures in Cafe Co-List out discipline example -introduce disciplinary action procedures| 5:30- 6:00pm| Conclusion| Discussion| Paper Pens| -Recap the main point that the new barista learn | Day 2 Time| Contents| Methods| Recourse| Purpose| 9:00- 9:15am| Briefing| Lecture| Microphone| Point out Daily goals and expectation| 9:15- 10:30am| Standard customer services| Lecture Training Video| Microphone Computer Projector| -Training standard welcome speech -Table setting training -Understand barista’s responsibility| 10:30- 12:00pm| Products in Cafe Co| Lecture Discussion| Microphone Computer Projector| -Recognize products in Cafe Co-Understand menu and facilities -know characteristic of each coffee| 12:00- 1:00pm| Lunch| | | | 1:00- 3:00pm| Make Coffee| Demonstration Lecture| Coffee Making Coffee Bean| -Show the procedures of making coffee -Share the skills of making coffee| 3:00- 3:15pm| Break| | | | 3:15- 5:15pm| Operation in Cafe Co| Role play| Working place and equipment | -Try to be a real barista-Try to make coffee -Experience the working place -Try to serve customer| 5:15- 6:00pm| Conclusion Evaluation| Discussion| Flip board Maker pen Evaluation form| -Refresh new barista memories -Conclude the knowledge learned -Collect data from new barista| In next chapter, it will discuss the training methods and how can the training method fulfill new barista with different learning style. Word Count: 530 Training Methods in the training course In this two-day training course, it used six methods to train the new barista. They are Lecture, Demonstration, Training video, Group discussion, Role Play and Games. Training method is an important part in training program; it links to content and purpose of the training. Using a correct training method can make a better training atmosphere and enhance the effectiveness of the training. Furthermore, there is another element that affects the effectiveness, which is the learning style of the new barista. By Honey and Mumford’s learning style (1992), learner can identify to 4 types, Reflector, Activists, Theorists and Pragmatists. Each type has their advantages and strength to learn in different training methods. Reflectors are usually stood back and observe at work, thinking what they can learn. They can produce analyses and reports without pressure. Activists are tends to involved in new experiences, problems and opportunities. They like to work in team and act first without consideration. They do not like preparation or reviewing. Theorists are like to adapt and integrate observation into complex and logically. They like solving problem step by step and think in logical ways. Pragmatists are like to try things out; they applied the job with concept. They usually have fewer patients in long process. Training method, games just involved in the ice breaking process. It is costly, need to spend time and without learning some really useful in work. But it stills an important part in the training course. Games place in the starting can drive new barista to having a positive emotion and relax atmosphere to finish the entire course. Between playing games, barista can build up teamwork and increase the interaction and communication. It is suitable for all learning style because it is not related to work but the relationship. Lecture is a passive training method, it is a talk without question and answer session, new barista just need to sit down and listen to the lecturer. All information is produce by the lecturer and no interaction between lecturer and trainers. Lecture is a single way transfer method but it still chosen to use in many sections that about theory and information. It is because those things can learn by experience and observation and no need to practice or abstraction. Using lecture to teach knowledge in a long period may cause new barista feel bored and lose their attraction. So that sometime may need to combine another method to balance like group discussion or training video. This method is suitable for Theorist to learn best because they can having time to understand the theory. Training video will not using separately in training, it looks like some assistance in training method. It is suitable in explain some technique and skills that cannot show by speech or words like customer service and safe health guide in work place. Playing training video to new barista can attract their attention and stimulate them between the lectures. Using video as training can reinforce their memory, let the text knowledge become image, make them easier to remember the image, rules and process deeper in their mind. It is a good training method for Pragmatist because they learn best if shown a model and they can copy. Demonstration is an experiential training method, it is also like training video, and it can be combined with the lecture program. It is suitable for reflectors and pragmatists to learn because both types like to observe and copy. It is place in the â€Å"Make Coffee† part; trainer will demonstrate how to make a standard coffee and new barista learn via explanation and guidance. Beside the demonstration, new barista can join the process to enhance impact of the training and trainers can explain skills and technique to new barista. Moreover, barista can ask question immediately to reduce misunderstanding of the demonstration. Role playing will use in the â€Å"Operation in Cafe Co† part, new barista need to act out their characters and simulate the daily operation in Cafe Co. t should prepare specially in some case and test new barista confront ability. The advantage of using this method is providing a face to face situation for testing; it can develop interactive skills and gives people insight into the way in which people behave and feel but it needs well prepare and enough support to run a role play. It is suitable for activists learning style; they are like to action and working with others in role playing. Discussion is a method that gives chances for audience to participate active learning, sharing their experience and feeling with others. Also, it can gather others’ opinions and points to provide a clear view. It provide interaction and communication time for new barista too. It will take part in â€Å"Conclusion† and â€Å"Products in Cafe Co† because this section needs times to conversation and discuss about what they learn, it can make them devote themselves in to the course. This training method is suitable for activists because they like to work with others and leading discussion. To drive this training course to success, it should also consider Kolb’s (1974) learning cycle, experience, observation, abstraction and practice. The training course’s design base on this and ensure the methods can follow these four elements, like it will hold classroom learning like lecture, discussion and videos for experience and observation. Abstraction and practice will reach by the role play in Cafe Co and demonstration of making coffee. All the training methods designed for the content of each part and it is the most suitable method to bring out a effective result after the course. In next chapter, it will discuss the evaluation of this training course. Word Count: 930 Evaluation strategy of the course In a fair and success evaluation, the design of the evaluation form and the atmosphere of the place are so important. A formal evaluation should hold unless twenty minutes, and the valuator should leave the evaluation place to ensure a fair evaluation. The evaluation should hold by another person that no relationship between the course. Also, the design of the form should be quantize in marks, clearly explain the rules like 1 is the best and 10 is the worst in marks. The question in the questionnaire should use close question at most, it can be easier to analyze the data and much more fair. The questionnaire should not record the evaluator’s name which can increase the truism if the evaluators are not identified. According to Kirkpatrick’s level of evaluation (1956), evaluation should be focus on 4 stages, Reaction, Learning, Behavioral and Results. Reaction and Learning are in formative level. Reaction measure the feeling about the content and method of the evaluation. Learning measure what learner learned from the course. Behavioral and Result are in the summative level. Behavioral evaluate the change of the trainers after training course and the applicant of the trainee. Result measures the effect the organization performance and productivity. Therefore, a successful evaluation should include four stages. Evaluation is not just focus on the reaction level but need to concern summative level. Beside questionnaire (appx. 1), interview, performance review and other aspects should consider to evaluate the success of the training course. Word count: 245 Conclusion of the training course After this training course, new barista will able response the daily operation in Cafe Co, the relationship between barista should be closer and start to build up team work in workplace. Moreover, new barista should understand the policy, strategy, mission and vision of Cafe Co; they also need to understand the rules. They need to recognize their right, benefit, compensation in Cafe Co. Word Count: 63 Reflective statement After finish this assessment, I have learnt how to collect the useful information from internet and books. Before that, I usually finish my assessment with the tutorial notes and my own knowledge, because of the marks of Reference, it pushes me to borrow books and research in internet. Also, finishing this assessment can make me know more theories and knowledge in Human Resource. It makes me interest in this subject and drive me to read more books about human relationship in work place. It makes me know the psychology of employees and employers. In the working progress, the notes from the course really help me a lot. I applied it to my assignment, it clearly explain the theories with some basic words and showing the figures of some theory which can clear my mind. The thing that hindered me is the arrangement of my answer. Some question makes me confused and I don’t know how to arrange the answer’s sequence. The question cannot clearly explain what are they asking and I am confusing about what should I answer. It might affect the quality of the assignment. In briefly, I am satisfied for my submission. Because I can finish it in time and I really do it with my heart. But one thing that I can do better is the submission date. I always finish my assignment at last day of the submission. It is very danger if there are any accident in the network, I may be able to upload my assessment to the Turnitin System lately and cause my work decrease one grade. So that, I decided I will finish and upload my work as soon as possible before the due date. Word Count: 238 Appendix Training Evaluation Form Title of course: New barista training course Date of training: Marking standard (Disagree)12345(Agree) 1. The direction of the course is clear__ 2. It is easy to understand the content__ 3. The course is enjoyable__ 4. The course is useful__ 5. The course can make me interest in coffee__ 6. Enough support of the training course__ 7. Trainer is clearly teach the skills and technique__ Any others opinions: ______________________________________________________________________________ ____________________________________________________________________________________________________________ Thank you for your opinions List of References Armstrong, M. 2009) Armstrong’s Handbook of Human Resource Management Practice, 11th Edition, Kogan Page Bloisi, W. (2007) An Introduction to Human Resource Management, Mc Graw Hill Dessler, G. (2011) Human Resource Management, 12th Edition, Pearson Messmer, M. and Bogardus, A. (2007) Human Resource Management, Wiley Pathways Demonstration training method (2007) [Online] Available at: http: //traininganddevelopment. naukrihub. com/methods-of-training/demonstrations. html [Accessed: 26th March, 2012] Evaluation Forms (2011) [Online] Available at: http://www. sampleforms. org/category/evaluation-forms [Accessed: 4th April, 2012] How to cite Integrative Case Study – Cafe Co, Free Case study samples

On Racist Speech free essay sample

The voice of writers and authors are the key components to their inner thoughts. It is a way of actually portraying what a person is trying to say. However the case is that their words silenced and put in period of exile away from the eyes of the public. Author Charles Lawrence goes on to state that racist speech is wrong simply because of the drastic agony it puts on a victim’s perspective. In the article â€Å"On Racist Speech,† the author, Charles R Lawrence III, effectively establishes creditability, logics and emotional themes to supports his argument which infers that the use of harmful language should not be protected by the First Amendment Law in order to stop racism. Lawrence sheds light upon the very turbulent issue of the First Amendment right to the Freedom of speech in contrast to the inequality caused by its misuse through racially bias speech. The author states that the University officials should endorse some sort policy that will protect the rights of those who are victimized by this â€Å"racial nuisance,† while at the same time not censoring our constitutional right of free speech, â€Å"I am troubled by the way the debates has been framed in response to the recent surge of racist incidents on college and university campuses and in response universities attempts to regulate harassing speech† (51). Continually, Lawrence defines the set of ideals that the First Amendment was based on, particularly; equality. He goes on to show the audience that this very balance is in danger if the speech in question is stated in a deliberately hurtful manner. Lawrence brings up factual evidence from the Brown vs. Board of education that supports his claim that prejudice can also be viewed as a form of racist speech. Lawrence argues just as Brown did, that segregation in schools causes disparity and unfair conditions to the victims of racist speech. Brown deemed the idea of segregation as a symbolic message that affected the hearts and minds of young black students. Lawrence correspondingly deems free speech that allows â€Å"Hate Mongering Speech† as unfair and segregating â€Å"Brown held that segregated schools were inherently unequal because of the message of the message that segregation conveyed-that black children were an untouchable caste, unfit to go school with white children† (52). The author hence, proposes that the racist speech can hurt so much so that it can create an unfair educational environment for those who are victimized by it. The author used this notable example because he is trying to convey an important point to the lawyers, attorneys and the University regarding the on racist speech. Lawrence suggests that speech should be regulated in a way that does not limit it. First, the speech should not invade the general privacy of any student. This meant that speech would not be tolerated in personal spaces such as dorms, restrooms, or any living space â€Å"Minority students should not be required to remain in their rooms in order to avoid racial assaults† (52). Another regulation was the idea that speech that was intentionally hurtful or unruly would not be tolerated. However, any public demonstrations would have to give fair warning so that others may produce a counter-argumentation or avoid it entirely. The author takes a different approach to the problem. He suggests that on an individual basis lawyers could bend the rules to distort the will of their client so that the victim would be amended. This solution on an individual basis would help to cool the flames of racism without opening the floodgates. Lawrence also supports his claims by making visible repetition in the article. This shows how the author constantly makes the audience feel like they should be responsible and they should be able to do something about the racist speech issue in the society. The author Charles Lawrence is able to establish creditability in his article he relates his childhood experiences with human rights â€Å"I have spent the better part of my life as a dissenter† (51). This is to show that he has been an active member of the First Amendment right even as a child. Lawrence also appeals to the audience emotions by stating how hurt the victims are in the society â€Å"Above all I am troubled that we have not listened to the real victims ,that we have shown so little understanding of their injury and we have abandoned those whose race, gender, or sexual preference continues to make them second-class citizens†(52) . Persistently, the author defines the set ideals that the First Amendment was based on particularly equality it seems to him a very sad sarcasm that the first instinct of civil libertarians has been to challenge the exertions the university makes to provide minority students the protection the constitution guarantees them. Lawrence tries to make his argument justifiable by not defining a subjective issue in his argument he sticks to the main purpose of writing the article which is to talk about the â€Å"On racist speech† and he is able to give strategic examples like the First Amendment and the Brown versus Board of Education case. He thereby avoids subjective issues which makes him deviate from the actual facts regarding the on racist speech which is supposed to be conveyed to the audience. Lawrence creatively draws out many ideas that would help with the problem of racist speech by stating that we could regulate racist speech without violating the First Amendment law and he fears that if the government refuses to look into this there would be an upbringing of racial ferocity he also explains that racist speech should be diminished by the society as a unit because racism does not just affect the individual but the society at large . The author Charles Lawrence claims that it is unfair to place the burden of racism on anyone because it forces them to live and work in an environment where at any moment they may be subjected to condescending verbal harassment and assault.